Digital Marketing Training Course in Surat

Best Digital Marketing Training Course in Surat Curriculum

Module 1 - Principles of Marketing

4 Topics

Analyzing, Identifying, and Defining

Behaviour of Consumers
Behavior of consumers and their influences
Decisions about product mix
Choosing a brand

Module 2 - Public Relations and Marketing

3 Topics

Positioning your brand
A strategy for engagement
Activities related to public relations

Module 3 - SEO (Search Engine Optimization)

5 Topics

Basics of SEO
Types of SEO
Overview of Google Webmaster Tools
Algorithm Updates
Overview of Keyword Research

Module 4 - Social Media Optimization (SMO)

7 Topics

How does social media optimization work?
What is the purpose of social media marketing?
Social Media Platforms - Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
Using these platforms to promote content or products
Engagement Management
Best Practices and Guidelines
A case study of social media platforms

Module 5 - Marketing With Video

8 Topics

What is the purpose of video marketing?
What is the best way to rank YouTube videos at #1?
Various video platforms - YouTube, etc.
Business-to-consumer video marketing
Video marketing for B2B
Live streaming and video uploads
Using videos to generate leads
Video Optimization for Ranking

Module 6 - Marketing via Email

8 Topics

How does email marketing work?
Objectives of the project
Tricks and Tips
Reputation of a domain and SPF
Providers of email marketing - Mailchimp, etc.
The HTML editor and the built-in editor are available for campaign creation.
The A/B test
Tracking sources, managing lists, etc.

Module 7 - Payment-based Marketing

3 Topics

Google AdWords

How does Search Engine Marketing work?
A comparison of Google Ads, Facebook Ads, and Instagram Ads
Researching keywords for Google Adwords, bidding, search, and search networks
Campaigns on Google Display
Tracking conversions
Advertisement retargeting
Campaigns for mobile advertising
The A/B test
Making ad schedules
Planning a media campaign
Managing and reporting
Account audit for Google Ads
Programmatic buying: what is it?
Buying media programmatically versus traditionally
A programmatic buyer's guide to targeting

Ads on Facebook and Instagram

An overview of Facebook marketing
Facebook Ad Manager
Manager of Business
Types and Objectives of Facebook Ad Campaigns
Targeting by audience
Formats for ads
Scheduling and budgeting
Why Should a Website Have a Facebook Pixel?
Frequency and Reach

LinkedIn Ads

LinkedIn Advertising: An Introduction
A variety of campaign types
Who Are the Right Audiences?
Marketing based on Account

Module 8 - Landing Pages

5 Topics

Understanding the technical aspects of pages
Optimization of conversions
Taking action based on user behaviour
Capturing leads on pages
Creating A/B tests for pages

Module 9 - Content Marketing

4 Topics

Content Marketing: What is it?
Objects of the project
Marketing Content in Different Ways
Blogging and promoting content on multiple platforms

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FAQs

Is Digital Marketing Easy to Get a Job?

There are some challenges to getting a job in digital marketing, but it is not impossible. The industry is constantly changing, and there are many different skills needed, so staying on top of things is essential.

Can I Learn Digital Marketing in 3 Months?

To master digital marketing skills, it usually takes six months to a year to learn the skills. Digital marketing specialists may benefit from some courses. It takes 8-12 months to complete a Digital Marketing Training in Surat.

Where to Start Learning Digital Marketing?

The first step in how to learn digital marketing is to sign up for offline Digital Marketing Courses in Surat. You can also choose online but offline. It has benefits. You can get one-to-one sessions and explore more under-experienced professionals.

How Much Does It Cost to Learn Digital Marketing?

The cost of learning digital marketing varies, ranging from free online resources to more structured and comprehensive paid courses, certification programs, workshops, and formal degree programs. The expenses depend on the chosen learning method and the depth of knowledge you're seeking.