Planning
As part of the creative process, it is important to identify what and who initiates it. Who will own and publish it, and where will it live?
Planning
As part of the creative process, it is important to identify what and who initiates it. Who will own and publish it, and where will it live?
Creation
Format your content in a way that is both assessable and inclusive, supporting the content team's ability to produce content.
Creation
Format your content in a way that is both assessable and inclusive, supporting the content team's ability to produce content.
Maintenance
Keep it in mind after you sell it. Keeping it up-to-date and accurate requires regular audits.
Maintenance
Keep it in mind after you sell it. Keeping it up-to-date and accurate requires regular audits.
Unpublishing
Retrieving and removing content at the right time. Establish a process and an acceptable timeframe for each type of content.
Unpublishing
Retrieving and removing content at the right time. Establish a process and an acceptable timeframe for each type of content.
Content marketing offers almost unlimited benefits, so it's worth considering.
Content marketing is crucial because it is a cost-effective, sustainable marketing method that helps your business generate better leads, more conversions, and more sales by nurturing your audience, responding to their questions, and building their trust.